Case Study
How Arlington Wine & Liquor Grew Its Organic Visibility by 162% and Ranked for 100+ Wine Keywords in top 50
Client Overview
Arlington Wine & Liquor, a family-owned business rooted in New York’s Hudson Valley, has been a trusted name in wine for over 30 years. With a
carefully curated selection of 10,000+ bottles, a fiercely loyal local customer base, and consistent recognition from Market Watch Leaders and
Hudson Valley Magazine’s “Best Of” since 1994, Arlington is known for delivering expertise, selection, and service that sets them apart.
Having built a strong offline presence, the Arlington team saw a clear next step: expand their legacy beyond the storefront and bring their wine expertise to a national
audience through digital channels.
+162%
Organic traffic YoY increase
100+
wine-related keywords ranked in top 50
42
Domain authority increase from 22
Challenge
As consumer behavior shifted and wine buying increasingly moved online, Arlington identified a high-potential growth opportunity—but also recognized a key challenge: organic visibility in a crowded digital marketplace.
To compete with national wine retailers, Arlington needed more than a robust product catalog—it needed a strategic SEO foundation to ensure
its products and collections were discoverable by intent-driven shoppers.
To compete with national wine retailers, Arlington needed more than a robust product catalog—it needed a strategic SEO foundation to ensure its products and collections were discoverable by intent-driven shoppers.
- Rank for wine-related keywords across seven U.S. states
- Drive qualified organic traffic to category and product pages
- Build topical authority in competitive wine segments
- Establish a long-term SEO and content growth engine
With a well-established offline brand, Arlington partnered with us to build a digital engine that could scale—without compromising the authenticity or quality that defined their success.
Solution: A Full-Funnel SEO & Content Framework Built for Growth
We launched an integrated SEO, content, and digital PR strategy to position Arlington
not just as a retailer but as a trusted online destination for wine discovery.
We began by studying how wine shoppers search-zooming in on varietals, wine
regions, price preferences, and seasonal trends. From “Best Chablis Wines”
to “Top Rosé Wines Under $25,” search behavior revealed high-converting
topics across the buying funnel.
We turned those insights into action. Every keyword mapped to a blog,
collection page, or geo-targeted landing page-ensuring searchers found not
just content, but products they were ready to explore or buy.
Our strategy focused on:
- Mapping keywords to different stages of intent
- Creating clear search paths from discovery to conversion
- Ensuring alignment between search queries and content destinations
We re-engineered Arlington’s core architecture to speak the language of both
Google and real shoppers. That meant reworking metadata and headers to match
user intent, optimizing crawl paths through improved internal linking, and
layering in schema markup to give search engines deeper context across
high-value product and category pages.
But foundational SEO isn’t just technical-it’s behavioral. We redesigned
category templates to surface Arlington’s most seasonally relevant,
margin-friendly, and geographically distinctive wines. The result? Pages
that weren’t just easier to find they were easier to buy from.
We began by analyzing how wine shoppers search focusing on varietals,
regions, and price-driven behavior. Our research uncovered clear,
intent-driven patterns. We then mapped those high-value queries to targeted
blog topics, product collections, and geo-specific landing pages.
Each piece of content played a strategic role in guiding shoppers from
discovery to purchase with greater ease and relevance.
We extended Arlington’s reach by earning high-quality backlinks and mentions
across industry-relevant platforms.
- Guest features in wine, food, and lifestyle blogs
- Brand mentions in regional gift guides and wine roundups
- Partnerships with niche creators and sommeliers
Result: Over 500+ high-authority backlinks in under 90
days, boosting Arlington’s credibility with both search engines and new
audiences.
To increase awareness beyond SEO, we engaged regional wine influencers and
micro-creators. We sent curated wine bundles to tastemakers in our target
states and invited them to share honest reviews via reels, blog mentions,
and social posts.
These collaborations generated shareable content, earned organic mentions,
and introduced Arlington to a new generation of online wine shoppers.
We tracked every touchpoint through a custom dashboard using Google Looker
Studio—monitoring keyword performance, bounce rates, user flow, and content
engagement. Continuous analysis allowed us to refine strategy in real time
and double down where we saw momentum.
Results
Arlington saw measurable improvements where it mattered-more visibility, stronger search
rankings, and steady growth in qualified traffic.
By aligning their content with how people actually search for wine and strengthening their
site’s foundation, they’ve positioned themselves to compete more confidently online while
staying true to the trusted, local experience they’ve built over decades.