Magnified Home Inspections
Scaling Local Presence & Revenue with Integrated Digital Strategy
78%
Increase in Website Traffic
3.2x
Improvement in Paid Ad ROAS
46%
Increase in Inquiries (Form Fills & Calls)
Challenge
The home inspection industry in Connecticut has seen rapid growth, leading to a crowded landscape where differentiation is increasingly difficult. Magnified HI struggled with:
- Low visibility in local search results
- Inconsistent branding and messaging
- Underperforming website in terms of traffic and conversions
- No structured Google Ads or PPC strategy in place
- Limited brand presence on social media and digital platforms
Solution
We designed and executed a full-funnel digital marketing strategy focused on local market
penetration, conversion-driven design, and data-informed advertising.
We developed a professionally designed, mobile-responsive website that
clearly communicated Magnified HI’s expertise, services, and credibility.
The site was built to:
- Highlight certifications, trust signals, and service coverage
- Improve user experience and load time
- Feature strong call-to-actions for lead capture
- Seamlessly integrate with analytics and tracking tools
We implemented a comprehensive SEO strategy with an emphasis on local
visibility:
- Claimed and optimized Google My Business and Bing Places listings
- Built location-specific service pages with “near me” keyword optimization
- Secured backlinks from local directories and real estate partners
- Analyzed and improved organic vs. local pack performance
- Created location-based FAQs and schema markup for better SERP visibility
We launched targeted Google Ads campaigns tailored to high-intent local
keywords and search phrases such as “home inspector near me,” “pre-purchase
inspection Connecticut,” and “certified home inspection services.” Key
tactics included:
- Geographic targeting by zip code, city, and real estate market clusters
- A/B testing ad copy and sitelinks to improve CTR
- Smart bidding and conversion tracking via GA4 and Google Ads integration
- Ad extensions for phone calls, reviews, and service highlights
The result was a 397% increase in iROAS, reflecting not only improved ad
efficiency but also stronger post-click conversion rates on the newly
optimized site.
To build brand awareness and trust, we implemented a research-driven social
media strategy, combining both paid and organic campaigns:
- Developed content themes focused on education, trust-building, and local engagement
- Shared behind-the-scenes videos, inspection tips, and customer testimonials
- Ran geo-targeted boosted posts to promote seasonal services and specials
- Repurposed blog and inspection content into reels, carousels, and story posts
User-generated content (e.g., client feedback and job site photos) was
integrated to humanize the brand and increase authenticity.
We developed a content calendar that focused on educational blogs,
inspection checklists, and buyer guides, optimized for search and social.
Additional efforts included:
- Collaborating with local real estate agents, mortgage brokers, and insurance professionals for cross-promotion
- Creating downloadable inspection prep guides and email nurturing sequences
- Hosting live Q&As and webinars to establish authority in the space
Results
Through a combination of local SEO, high-converting PPC strategy, strategic content
development, and multi-channel engagement, Magnified Home Inspections experienced a
transformative shift in both visibility and business performance.
What started as a limited local footprint evolved into a scalable digital presence that
continues to drive leads and trust essential in a high-consideration industry like home
inspection.